Business

My thoughts and opinions on international business development, people, and organizational culture

Start a business and start cooperating instead of working for a business

I come from a working-class family and grew up in a very small village of a country I sometimes perceive a bit conservative. My wife is from Russia and comes from a small city - as they call it - with a population of 1.2 million people. Her dad is a businessman. Coming from a different culture and a very different family makes our brains wired quite differently when...

Have you ever heard of “The Mom Test”?

There are two ways to sell your product or service. Either there is a market available and you study that market, or you create a market. Usually, this comes with extensive market research. "The Mom Test" points out two essential things. First, avoid working on a project that did not run through any validation by the market. Second, do your market research but do not get lost in it.